Now that my prints are taking shape, I need to focus on the identity of my fashion prints and products by creating a brand that they can be recognised and established through. I have already established through my learning agreement that I want to aim my print range at the younger, contemporary end of the high street market, therefore I need to create a brand which reflects this and also expresses my identity as a print designer.
First things first, I need to create a name for my brand. Alot of print designers just use their name as their brand identity, however I feel this is quite boring and unimaginative. However, I have decided to keep an element of my name within my brand name, as a way of representing myself. I am often nicknamed 'B' by my friends and thought this could be a good starting point for a brand name as it also has the double meaning, 'Be' which could be the first part of a statement for something. This is a list of names I came up with:
- B spirit
- B unique
- B appeal
- B seen
- B wear
- B fresh
- B something
I like the statement these name make, however I don't feel they really relate or connect to my fashion brand. After going back to the drawing board, I have decided to go with the name, 'B Boutique'. I feel this name encompasses me and my fashion brand, as it stands for both, 'Beth's Boutique' but also, 'Be Boutique' a statement promoting the identity of my small unique and specialised range of fashion prints and products.
