I have written a mission statement for my B Boutique brand, as a way of defining and clearly placing my brand in the fashion market.
B Boutique is a brand that brings individual and fashion-forward prints to the high street customer, within wearable and accessible designs. B Boutique offers a fresh and fun collection of printed fashion pieces for the customer who embraces bold colour and statement prints.
B Boutique is a brand that brings individual and fashion-forward prints to the high street customer, within wearable and accessible designs. B Boutique offers a fresh and fun collection of printed fashion pieces for the customer who embraces bold colour and statement prints.
Pattern, print and colour are key features to B Boutique and each print is uniquely designed and exclusive to B Boutique. The quality of fabrics and use of the latest digital printing technology places B Boutique at slightly higher price points than other High Street brands, creating a more aspirational boutique brand.
