NOSHOW: Graduate fashion show & exhibiton

Yesterday was our graduate fashion show in Bournemouth, NOSHOW which was hosted by the events management course. As well as the catwalk, there was an exhibition space where I got to display my tops on their hangers for the first time. I think the hangers displayed my tops really well and they were in a great position in the room so everyone got a good look at them.

Press Pack

This is the creative press pack I have designed for my B Boutique brand. As I mentioned in a previous blog post, I have decided to go with a postcard aesthetic for my press pack, as it adds an extra dimension and the postcard look ties in well with my seaside/ underwater concept.
Each postcard has a different image from my photo shoot on the front, as well as the B Boutique logo running through the colours in my colour palette. Then on the back of the postcards I have included the general information expected in a press pack such as, the brand's mission statement, a customer profile, illustrations and design images, as well as a CV and business card.
I have bought a small clear plastic photo album which holds all the postcards in so it becomes more of a flick book. I am pleased with the overall appeal of my postcard press pack, and it is also relatively cheap to produce costing under £5. However if I had more time, I would try and source a more professional quality card and print so they looked like real postcards.

Sample Book

I have created a sample book of my printed fabrics, showing the final range of prints in fabric form. I have also created a digital copy of all my prints and experiments on a disk. My sample book will be used as a promotional tool, to help enhance the identity of the B Boutique brand and also my ability as a print designer. I feel the use of a sample book really brings the prints to life from the computer screen, as it has such a tactile quality that helps add another dimension to the print designs.

Photoshoot: Final Images

So the day of the photo shoot was yesterday and luckily everything went to plan and the weather stayed sunny and dry. As with most photo shoots it was such a busy and fast paced day, but working with Min and Olivia made it run very smoothly, as they were both really professional. I think we worked really well as a team, and they completely understood the direction and look I wanted to achieve, so I was confident that we had achieved some great photographs.

Olivia fitted the tops perfectly, so they looked lovely on her. I am really pleased with the styling and overall look of the images, as I think they portray the young, fun, fresh and fashion forward identity of B Boutique, whilst still looking very wearable and accessible to the high street consumer. On the day, we decided to try and create four strong images of each outfit, which we managed to achieve so overall I am extremely pleased with the outcome. As time is fast running out, I was really eager to see the images and I have already selected my favourite images from each outfit, although they are not yet edited.

Outfit 1

Outfit 2

 

Outfit 3

Outfit 4



Website Pages

Promoting fashion brands and products through the use of websites has become big business. Literally every brand has their own website, so I gathered that this would be the best and most powerful promotional tool I could create for my brand, as websites can generate great exposure and are wide-reaching to all corners of my target market. I am a complete novice when it comes to website design, therefore my aim was to create an easy to navigate site, with a simple layout that would be used to promote, inform and strengthen the B Boutique brand identity.
These are the pages I drafted out using InDesign and then I used the Apple application iWeb to build the website and get it online. Again, I have used to same colour palette throughout, with the main aim of the website to show the range of prints, products and images from my promotional photo shoot.
The website is now live at the address: http://www.b-boutique.com/ so pleased do take a look!

http://www.b-boutique.com/

Photoshoot: Styling

My tops are finally finished, so now I have started to style the tops into wearable outfits. I have chosen these garments to compliment the tops and create an overall young, fashion forward look. I have also sourced a range of accessories, including a wide brimmed floppy sunhat, a range of coloured bangles and also three scarves I decided to make using my leftover printed fabric.

Business Cards

Another important promotional tool I've created is a business card, which I will use to promote both my individual and brand identity. I have used some of my current imagery and colour palette to create this clean yet creative design, which will hopefully catch peoples attention enough to pick one up to take away with them.