Each postcard has a different image from my photo shoot on the front, as well as the B Boutique logo running through the colours in my colour palette. Then on the back of the postcards I have included the general information expected in a press pack such as, the brand's mission statement, a customer profile, illustrations and design images, as well as a CV and business card.
I have bought a small clear plastic photo album which holds all the postcards in so it becomes more of a flick book. I am pleased with the overall appeal of my postcard press pack, and it is also relatively cheap to produce costing under £5. However if I had more time, I would try and source a more professional quality card and print so they looked like real postcards.
