I have created a mini marketing plan using the seven P's in order to establish how my product will get to market and the promotion involved to do so. This has helped address all the factor I will need to think of when marketing my brand, which will overall strengthen my brand identity.
PRICE: Cost price: Crepe de chine fabric + digital printing + manufacturing costs = £13.05 p/m + £20 p/m = £33.05+
PRICE: Cost price: Crepe de chine fabric + digital printing + manufacturing costs = £13.05 p/m + £20 p/m = £33.05+
RRP: £33.05 + mark up = £75 per top
PRODUCT: The B Boutique brand offers a range of fashion-forward prints, within wearable and accessible designs for the high street customer. A fresh and fun collection which embraces colour and statement prints.
PLACE: B Boutique would be stocked and sold as a concessional boutique brand within major high street and online retailers such as, Topshop, ASOS and Urban Outfitters. A wider product range would also be sold through the B Boutique e-commerce website.
PROMOTION: Promotional tools will include, a website showing a photographic advertising campaign, a print sample book and press pack.
PACKAGING: A customised B Boutique logo, swing tags, paper shopping bags, website, business cards/ postcards?
PEOPLE: The B Boutique customer is young at heart and typically aged between 18 – 30 years old. She is an avid High Street shopper, who welcomes refreshing and exclusive printed designs. She has a strong attraction to colour and embraces print design as an expression of her personality, by making confident purchases from the B Boutique collection.
PROCESS: The B Boutique collection will be available for customers to buy through selected stockist both in store and online.
