Strengths · High quality fabrics and prints · Use of latest digital print technology · Fashionable and wearable Exclusive and unique print designs · Fresh and fun print designs · Boutique brand – aspirational, specialised designs · Capsule collections · Specialised product range · Strong use of colour · Refreshing and fashion forward prints · Available from a variety of stockists · Promotional website | Weaknesses · Small product range · Small, boutique brand – only available through certain stockists · Only caters for sizes 8 – 16 · Not much advertising coverage · Very distinct, statement prints · Not commercial enough for mass appeal · Slightly higher price points than large high street brands – too expensive · Quite a niche market – style, colours, age range |
Opportunities · Raise brand profile/ customer awareness through advertising and connections to stockists · Increase product range · Explore and expand print designs · Open standalone stores · Increase stockists · Use innovative printing methods · Incorporate sustainable elements into designs | Threats · Competition from other boutique brands · Market saturation · Economic recession · Higher price points than other high street brands · Not able to compete with cheaper, lower quality imitations on high street · Not able to gain a big enough brand profile through select stockists |
I have also created a SWOT analysis of the B Boutique brand, which helps show the strength of my brand and product in the market and is useful in highlighting ways in which I could imporve my brand and product.
