After evaluating my SWOT analysis, I have realised that expanding my product range is great opportunity to increase my brand aesthetic and overall appeal of B Boutique. I have decided to design a range of garments and products that would be featured in a spring/summer capsule collection, which equally reflect my print designs.
I have created a high summer capsule collection, which focuses on wearable and transitional garments from functional beach wear to pretty playsuits. Along with the four top designs, I feel this product range shows how B Boutique's prints can be fully translated into a variety of fashion products, which in turn strengthens the overall brand identity of B Boutique.
