I have also created a customer profile for my brand, which defines my target market and who I an aiming my products towards.
The B Boutique customer is young at heart and typically aged between 18 – 30 years old. She is an avid High Street shopper, who welcomes refreshing and exclusive printed designs. She has a strong attraction to colour and embraces print design as an expression of her personality, by making confident purchases from the B Boutique collection.
The B Boutique customer is young at heart and typically aged between 18 – 30 years old. She is an avid High Street shopper, who welcomes refreshing and exclusive printed designs. She has a strong attraction to colour and embraces print design as an expression of her personality, by making confident purchases from the B Boutique collection.
