After getting feedback from a number of people that are within my brand's target audience, I have decided to go with this design as my final B Boutique logo. From listening to people's opinions, I chose this design as it creates a strong statement with the bold use of text which is easy to read and recognise, either from a distance or close up. I also prefer the clean lines of this logo and the block colours create a simplistic and sharp, fashionable aesthetic.
